Tiffany Lee

STERLING WONGCHOI
30-05-2024

Named after a racehorse, STERLING WONGCHOI, 至旺財, translated to Chinese means wealth and prosperity - growing up, the horse races was a mainstay in Hong Kong identity with The Jockey club and the horse races remain an echo of Hong Kong’s colonial past. STERLING WONGCHOI (至旺財) Illuminates the absurdity in the act of translations, along with the purely untranslatable.

This publication is an attempt to fossilise and critique the fleeting imagery we have grown accustomed to, a push to further digest and examine how all media we consume around us subliminally seep into our views on self-identity, visual and linguistic communication. STERLING WONGCHOI stands to further poke and prod the subtleties of these relationships through challenging the conventions and linguistics of visual culture. Aiming to provide itself as a bridge between the East and West, rather than opting for demonisation or fetishization in the current political climate, the project uses humour and visual language to investigate the absurdities between the two.

Publication
245x295mm
316 Pages with accompanying catalogue
Hard cover, case binding with Indigo HP printing

Keywords
Publication, research, cross-pollination, mistranslations, Hong Kong, Media culture, Americana, music, film

©Tiffany Lee